Reality behind "See Now, Buy Now". How to save time?
This past season's fashion shows at the main fashion capitals New York, London, Paris and Milan around 10-15% of the designers showed "See Now, Buy Now" collections. Meaning, the customers can immediate purchase these styles that were shown on the runways.
Here's a step by step timeline in the making of a collection:
1. 4 weeks - Design: usually the design director works on a full season's inspiration mood board. This is the direction of the season where the rest of the design team will base their sketches from.
2. 8 weeks - Development of samples: after the design team and merchandisers decide on the designs to make actual samples from, the development team, technical designers, and pattern makers will start working on the actual fabrics/materials sourcing, measurements, construction details. Pattern makers will start their drapes and paper patterns. Sample rooms will make fit samples. If samples are made overseas, then will need an additional 6 weeks.
This is where TAAS Inc's digital 3D virtual prototypes can save brands a lot of time. Total estimated time using the traditional manual sampling process is 18-22 weeks time. Instead of 2-3 rounds of fit samples, we can cut the sampling into 1 round only. That is an estimated 4-8 weeks saved! Just on manually redrawing the patterns, cutting, and sewing additional round of fit samples.
Using our virtual prototyping process, the brand can save 1-2 months time! That is enough to push out another round of new season sketches, and initial samples.
Written by Amy Leu for
Technology Advanced Apparel Service