How can the apparel industry evolve, innovate, and be sustainable?
Millennials have surpassed Baby Boomers as America's largest living generation. With this important data, today's apparel industry must focus on the millennials' purchasing and spending habits. The experience generation with Instagram, Snapchat, Facebook, Twitter want to share where they are traveling, what they are eating, what concerts, musicals and plays they are watching. Material goods are no longer in the top 3 of their spending categories.
Even more importantly, environmental awareness, sustainability, and transparency are the main focus of today's generation. Fast fashion is the second dirtiest industry in the world, next to big oil. With a complex supply chain structure including raw materials, textile manufacturing, clothing construction, shipping, packaging, retail, use and ultimate disposal of the garment. While organic cotton manufacturing might seem like a smart choice, but it still take more than 5000 gallons of water to manufacture just a tee shirt and a pair of jeans.
Not only do we need to clean up the whole apparel manufacturing process, but also change our mentalities to accept using more modern technology to facilitate in shortening and streamlining the sampling to production process. TAAS Inc is happy to report successful utilization of our 3D digital pattern making technology, to shorten the development process to only ONE SAMPLE, and going straight to bulk production. The designers saved on making 3 additional samples, 6 weeks, 20+ yds of sample yardage, and thousands of dollars in shipping, packaging, and sample making. Why not adopt a new mentality and use the technological tools we have today?
Written by Amy Leu for
Technology Advanced Apparel Service